Borat’s take on US consumer culture « Ruth Mortimer – Brand & Business Blog

Borat’s take on US consumer culture

The new Borat film from comedian Sacha Baron Cohen might have annoyed the government of Khazakstan but it looks set to have global audiences laughing. The joke, however, is firmly on US consumer culture in this clip. It perfectly illustrates just how ‘consumer choice’ seems to have got out of control – does anyone need the choice of hundreds of bagged cheeses? Judge for yourself:

This entry was posted on Wednesday, October 11th, 2006 at 2:20 pm and is filed under Consumer culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Ruth Mortimer – Business & Brand Blog

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