A new retail research report has identified ten key ‘brand forces’ that companies must acknowledge to ensure the longevity of their brands. The Future of Brands research from organisation BCSC was undertaken by Ralph Ardill of the Brand Experience Consultancy to see what the next ten years holds for the retail environment.
Some of the ‘brand forces’ mentioned by the report are:
‘Keeping it real’ – brands must be accountable as consumers become increasingly able and keen to look behind the scenes at the real corporate life of an organisation.
‘Telling us stories’ – the age-old art of storytelling is set to become a driving force in the way that shoppers relate to brands. This helps companies articulate their point of difference.
‘Making things simpler’ – Shoppers are spoilt for choice as they are bombarded with advertising and product messages.
‘Changing our lives’ – people no longer want to consume but be transformed by the products that they buy and use.
For a full list of brand forces and explanations, visit BCSC directly. The research will be live from next week.
