Denim brand Levi’s has turned a ringtone created by a 15-year-old into a record. Habibur Rohman entered a competition run by the brand where participants used an application called ‘MAX’ which allows users to create music on their mobile phones and then upload it to a website.
Rohman’s tune was picked as the winner by an international panel and remixed by dance producers Atlantic Conveyor. The remix, Open Your Soul (O.Y.S.) has already been played in clubs and claims to be the most requested song in the Blue Room show on Radio One in the UK. The track can also be downloaded from the internet. All profits will be donated to the kickass.tv charity.
You can hear the track here.
