It seems like every brand in the world is using YouTube as a promotional device. The film company behind the new Rocky Balboa movie is allegedly capitalising on consumer-created spoof trailers for its upcoming British release. The brand is going to choose the best homemade trailer appearing on the website and offering one amateur the chance to fly to Philadelphia and shoot a megabucks version of their clip, according to this Myspace page.
You can see some of the spoof entries below (including one for marketing purposes only!) , along with a real trailer for the film. Can you spot the difference?
