We love a good prediction for the year ahead. Deloitte has done a great job of rounding up predictions in three major categories – technology, media and telecoms – that every marketer should be aware of…
Highlights from the technology section include how the impact of technology on the environment will become a much more important issue, how simplified user interfaces could democratise technology and how ‘body technologies’ such as prosthetic limbs, are being used to enhance humans.
For the technology report, click here – scroll down the page to download the PDF.
Some of the media highlights include how social networks may end up offering paid-for privacy rather than free intimacy, virtual worlds will remain commercially minor despite the hype and utilising ‘the long tail’ effectively.
For the media report, click here – scroll down the page to download the PDF.
The telecoms section asks whether we have reached ‘gridlock’ in cyberspace, whether moving mobile to TV rather than the other way round is more commercially viable and argues that IPTV cannot just imitate what already exists but must innovate on its own terms.
For the telecoms report, click here – scroll down the page to download the PDF.
If you want to read all three in depth, you can visit the main predictions website here. Will you and your colleagues be living up to any of these predictions this year?
