Nivea is launching a viral campaign, devised by TBWA\London, aimed at promoting the brand’s product Goodbye Cellulite. It features a 30-strong gospel choir rejoycing in their womanly curves.
Featuring the lyrics “yeah, we got butts that’ll blow your mind, everybody praise our sweet behind”, it seems the trend in bodycare at the moment is to be positive about the way customers look; this tactic has already been very successful for Dove with its Real Women campaign showing real users of the products as opposed to traditional flawless models.
You can see the viral for Nivea below:
June 27, 2008 at 8:09 am |
Does anyone know how Nivea work in reducing cellulite? All these huha may just be another marketing hype.