Surrealism, accessible art form and established part of the vernacular for marketing campaigns from Guinness’s fish riding a bicycle ad to Britvic’s “You know when you’ve been Tango’d” concept, is being shopped on the high-street as in-store marketing theme for London department store Selfridges.
While London gallery the V&A puts on a major show looking at surrealism’s influence on design, Selfridges, keen to tie its store in with the artistic programmes of the capital, is hosting its own homage to the movement. A surreal temporary concession in the department store is selling a number of items that reflect the surreal aesthetic as well as a consumer appetite for commodities that don’t make sense.
Products ranging from the Dali inspired mirror-nails produced by O.P.I Nail Bar, to oversized stationery by design brand XL and unbelievable confections by ChoccyWoccyDoodah, who are also offering demonstrations of the art of chocolate design, are on sale.
There is also a surrealist art installation in the store’s “Ultralounge” event space area where The Fountain of Innocence by Dadadandy gives a modern take on the super real.
