We’ve already brought you the top 10 US green brands but what about the UK? Landor Associates has also produced a report looking at green issues in Britain.
The research categorised customers into similar categories to the US:
Bright Green – an older generation that recognises its impact on the environment and is prepared to do something about it.
Green Motivated – realise they have responsibilities but there’s room for improvement.
Green – optimistic that society can handle the issue and are making some efforts.
Fading Green – pessimists about the state of society and are doing little to help improve the situation.
Dull Green – young yuppies in urban areas who are so focused on careers, school and social life that the effort needed to be green respresents a burden rather than an opportunity.
Read on for the Top 10 Greenest UK brands, according to Landor Associates…
The Greenest Brands
1. The Body Shop
2. Smart [a car brand]
3. Waitrose
4. The Co-operative Bank
5. Tesco
6. Marks & Spencer
7. Dyson
8. Sainsury’s
9. BP
10. Aveda
Source for data: Landor Associates.
May 17, 2007 at 4:34 pm |
It would be interesting to see the equivalent ranking for business-to-busines brands. Who would be on that list?