Chelsea FC and Disney sign a marketing partnership

Chelsea FC and Disney have announced a long-term marketing partnership, aimed at raising the football club’s profile in the US. Chelsea, which aims to become the world’s biggest footballing club brand, will now become the official professional soccer club of Disney’s Wide World of Sports and a presenting sponsor of the Disney Soccer Showcase series. It will be associated with one of America’s top youth soccer destinations – the Disney Wide World of Sports Complex – and also Disney’s Soccer Showcase.

The club will also appear at other Disney-created football events through coaching sessions under its Football in the Community banner. There is also going to be an annual educational exchange programme where a Chelsea Soccer Academy team will visit Disney’s complex and a team from Disney’s soccer programme will train at the Chelsea football academy.

It is expected that the two companies will try and find more ways to work together in future.

chelsea_fans.jpg

Possibly related posts: (automatically generated)

This entry was posted on Monday, July 16th, 2007 at 9:36 am and is filed under Consumer culture, Corporate social responsibility, Experiential, Innovation, Reputation, Sponsorship, Trials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Chelsea FC and Disney sign a marketing partnership”

  1. name Says:
    September 1, 2008 at 4:22 am | Reply

    Hello!,

  2. C Says:
    August 25, 2009 at 11:29 pm | Reply

    ruth u r hotttttttttttt!

  3. Allen G. Lashiki Says:
    October 3, 2009 at 6:33 pm | Reply

    i trust u all my guys. keep on doing ur good job

  4. BEN SALAMI Says:
    October 10, 2009 at 2:54 pm | Reply

    I NEED CHELSEA JERSEYS

Leave a Reply