The best online ad campaigns last year in the US, according to research from Dynamic Logic, included:
- BMW Five Pillars, with Dotglu New York as the creative agency and GSD&M Austin as media agency.
- Crystal Light On-the-Go, from Kraft Foods.
- The Dove Self Esteem Fund, with creative by Ryan Interative and Ogilvy & Mather and media by Mindshare New York.
- Honey Bunch of Oats, from Kraft Foods.
- Kraft Singles, from Kraft Foods.
- McDonald’s Asian Salad, with creative by Tribal DDB Chicago and media by OMD Chicago.
- Oreo, from Kraft Foods.
- Ray-Ban, from the Luxottica Group with Starcom Chicago as the media agency.
You can find more info about the study and see the ads HERE. Do you agree? Or would different ads win your approval?
