eBay has launched the use of video on its site today in the UK, Ireland, USA, Spain and Italy to make vending and shopping more alluring.
eBay’s customers, who traditionally rely on static images and text when buying and selling, will now be able to use sites like vzaar.com, a dedicated service designed to help eBay sellers add video, to listings.
“Video is going to make a big difference to eBay sellers,” says Sevitz, vzaar’s Chief Technical Officer and eBay’s Site Experience Manager until earlier this year.
User generated content takes a new twist as the technology allows users to get more personal with their audience and create their own adverts.
An item can be filmed using a digital camera, mobile phone or video camera and inserted into a product listing via vzaar.com.
