Games brand SEGA has launched a quirky campaign for its SEGA Rally game which urges fans to advertise it by scrawling on dirty cars. The company is asking the public to write the slogans ‘King of Rally’ and ‘SEGA Rally revs up for 2007′ on mucky machines in their neighbourhood (see pics below).
SEGA Rally is available on Xbox 360, PSP, PS3 and PC.
