Chavez, Juan Carlos “Shut Up” makes ringtone cash « Ruth Mortimer – Brand & Business Blog

Chavez, Juan Carlos “Shut Up” makes ringtone cash

The spat between Hugo Chavez, Venuezuela’s president and King Juan Carlos of Spain has apparently generated 1.5m Euros by becoming a popular ringtone. An estimated 500,000 people have apparently downloaded the moment that the Spanish King told Chavez to “shut up” at a summit in Chile last week.

The ringtones avoid legal problems by getting an actor to voice the insult and branded mugs or t-shirts are also available.

This entry was posted on Monday, November 19th, 2007 at 12:08 pm and is filed under Adverts, Agencies, Consumer culture, Experiential, Innovation, Reputation, intellectual property. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Chavez, Juan Carlos “Shut Up” makes ringtone cash”

Ringtones » Blog Archive » Chavez, Juan Carlos “Shut Up” makes ringtone cash Says:
November 19, 2007 at 3:38 pm | Reply
[...] Selena Ringtone wrote an interesting post today onHere’s a quick excerptThe ringtones avoid legal problems by getting an actor to voice the insult and branded mugs or t-shirts are also available. [...]
Ilya Says:
January 21, 2008 at 1:01 pm | Reply
Interesting information thanks for writing

Ruth Mortimer – Business & Brand Blog

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