A new brand of clothing licensed from a division of the armed forces is running its first major marketing programme in the British national press at the end of November.
The RAF Collection, launched six months ago, is the first official licensed range from the Royal Air Force. There are three collections for men, woman and kids, segmented into two ranges – ‘heritage’ and ‘off duty’.
Interesting to see that the armed forces are now tapping into the popularity of military-style fashion!
