Comments on: What’s in a name? Integrity, says Conran http://brandstrategy.wordpress.com/2008/04/15/a-rose/ Strategic thinking for marketers Sun, 20 Dec 2009 17:48:47 +0000 http://wordpress.com/ hourly 1 By: Clive Millward http://brandstrategy.wordpress.com/2008/04/15/a-rose/#comment-16310 Clive Millward Tue, 15 Apr 2008 17:51:13 +0000 http://brandstrategy.wordpress.com/?p=570#comment-16310 This is rather sad and I fear it's damaging the image we have of Sir Terence. If I remember correctly, he expanded Habitat dramatically to form Storehouse but it then got into financial difficulty and he was ousted. Before he departed, he personally organised for Conran Design Group to be sold and he agreed to the sale for millions of pounds which included a licence to use the name Conran Design Group worldwide. RSCG became Havas - it didn't 'sell CDG to Havas'. To now claim that it's morally wrong for the name to be used is bizarre. If he gets his way, watch out Saatchi & Saatchi, J P Morgan, Ogilvy... the families of their founders will be asking for you to stop using their name on moral grounds! This is rather sad and I fear it’s damaging the image we have of Sir Terence.

If I remember correctly, he expanded Habitat dramatically to form Storehouse but it then got into financial difficulty and he was ousted. Before he departed, he personally organised for Conran Design Group to be sold and he agreed to the sale for millions of pounds which included a licence to use the name Conran Design Group worldwide. RSCG became Havas – it didn’t ’sell CDG to Havas’.

To now claim that it’s morally wrong for the name to be used is bizarre. If he gets his way, watch out Saatchi & Saatchi, J P Morgan, Ogilvy… the families of their founders will be asking for you to stop using their name on moral grounds!

]]>