Of all the chicks, KFC bears the brunt

Three topless “chicks” have been arrested outside a KFC restaurant in Sydney for protesting against the fast food chain’s treatment of chickens – but is the big brand chicken giant bearing the brunt of all our mistakes?

Animal rights group People for the Ethical Treatment of Animals (PETA) has long targeted KFC in particular when voicing concerns about the treatment of chickens. But will its war cries translate down to the dozen other chicken joints such as Chicken Cottage, Golden Fried Chicken, Perfect Fried Chicken and Texas Fried Chicken (just to name a few?)

The women – naked apart from lacy, yellow bikini bottoms – were inside a large cage, holding signs that read “Chicks Agree: Boycott KFC”.

The girls told news.com.au: “We went a long way in educating people about the way KFC treats its chickens,” singling out the Colonel.

KFC later released a pun-laden statement, making light of the protesters’ action.

The fast food giant’s operations general manager Angus Armstrong said: “It was clear that recent protests were not abreast of chicken farming practices in Australia”.

“We do not own or operate chicken farms, but work closely with reputable suppliers, government and industry bodies regarding humane farming methods in accordance with Australia’s high standards.”

The protests followed actress Pamela Anderson’s protest outside a KFC in Australia last week after she discovered her guest spot on Big Brother was part-sponsored by the fast food chain.

So why does PETA only target KFC?

Here are eight reasons posted on the group’s website:

  1. Being top-heavy is only cool for women
  2. They do chickens wrong
  3. Sometimes big bright packages contain dirty little secrets
  4. Being scalded to death sucks
  5. If Pam’s doing it, I want to do it too
  6. Cheap food costs animals dearly
  7. Those wings were broken when the chicken was still alive
  8. The “secret recipe” involves de-beaking with a hot wire

Perhaps by boycotting the biggest global brand name in the fried chicken game, PETA hopes to capture the attention of all other chains that are surely using the same suppliers as the chicken giant. But as the world gets fatter and the demand for quick and easy fast food increases, will anything ever change?

2 Responses to “Of all the chicks, KFC bears the brunt”

  1. KFC and Cricket Australia - not so finger looking good « Brand Strategy Magazine Blog Says:

    [...] KFC is used to controversy, in July three topless “chicks” were been arrested outside a KFC restaurant in Sydney for protesting against the fast food chain’s treatment of chickens. [...]

  2. Gary Middler Says:

    Hi I think KFC is getting a bad rap, I get our chicken, from the same place, as KFC a chicken supplier, in British Columbia. Tell the marketting board about, this problem if you think it is happening. Do not blame KFC,they get there birds the same place I get mine.

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