Weekly UK visits to Twitter, the site that allows friends to ask friends “what are you doing?”, has increased by a massive 631%, and is experiencing growth similar to that of Facebook.
According Hitwise, MySpace is still the most popular social networking site with 71 per cent of the market share in June. Facebook is ranked second with a 16.91 per cent share, however it continues to grow by 40 per cent each month.
So what is Twitter offering us that we don’t already have?
It’s almost impossible to launch in the mass social networking arena at the moment. Facebook, which has recently undergone a redesign and included an IM function, is constantly renewing itself and attracting different generations of users with various and frequent new applications.
A couple of months ago commentators and media experts alike were questioning whether or not people were becoming bored of Facebook, or perhaps the fad was over.
Hitwise’s statistics on Twitter however, tell a different story. Perhaps it’s seen as a slightly sexier brand because it’s new and different and right now not everybody is on it. Users will be keen to get behind it and tell their friends about something new. But can it survive in a market that is already so saturated?
July 27, 2008 at 9:26 am |
With a little lateral thinking Twitter can be a usefull tool to the busy brand manager. Keeping teams and clients informed of incremental progress can reduce the flow of e mails, texts and phone calls.
Whilst always happy to hear from my clients when I am installing a major event I can’t always be got on the mobile.
Twitter allows anyone on a particular project team to keep up to date with an event install, video shoot progress where a ringing mobile phone can be embarrising and costly.
Community managers can build expectation around internal and external lauches via this medium. It’s also a great addition to your brand, company or project blog.
July 27, 2008 at 4:43 pm |
[...] Brand Strategy blog recently reported that Twitter has grown in the UK by an remarkable 631 %. The Brand Strategy article goes on to question why this [...]