The BT Digital Music awards, due to be held on October 1st, are now open for entries. Amazingly, they are now in their eighth year.
They look to recognise UK pioneers in digital music – music artists, services and companies making innovative use of digital platforms to share, promote and sell music.
Any keen artists and music companies can enter one or more of the 19 award categories, via the official website. The deadline for entries is August 26th 2008.
After a team of judges, including Jack Horner at music marketing agency FRUKT, have cast their expert eyes over the entries, music fans will be given the chance to vote for their digital favourites in 12 categories, including Best Artist, Best Podcast, Best Music Store and Best Music Magazine.
There are three People’s Choice Awards, for Best Unofficial Music Site, Best Music Blog and Best Official Music Site. Best Unofficial Music Site is open to music fans who create and develop their own online music presence for themselves or for their favourite artist. The latter, Best Official Music Site, is open to music professionals and recognises the official online homes of recording artists all around the world. Best Music Blog is open to fans, artists and music industry professionals alike and was won last year by David Gilmour’s official blog.
So why does a brand like BT get involved with these awards? The company, after all, generally says ‘telecoms’, not ‘music’ to consumers. We guess that since the brand is now moving so heavily into the broadband area, it wants to be associated with the things that people are using their broadband for. What do you think? Do BT and these awards make a good brand partnership fit? Let us know.
August 15, 2008 at 1:39 pm |
The BT brand screams telecoms, as it should, since that is the industry they are in.
To be honest I didn’t make the connection to BT the telecom company when I saw it in conjunction with the Music Awards. I thought it was another company with an acronym for a name.
Just take a look at the Music Awards site vs. the BT’s site http://www.bt.com … There is nothing similar there at all. One says edgy music industry. The other says workplace telecommunications.