Perhaps its just us, but we’ve noticed a lot of brands baring all in their marketing campaigns. These campaigns are circulating the internet via the likes of YouTube and Facebook and have everyone talking, and watching.
The concept has certainly worked for sports giant Adidas, which sponsored American comedian Greg Johnson when he decided to embark on his own personal adventure this summer by running across the US coast to coast wearing only shoes and socks.
A new video on YouTube features a close up of the runner tying the laces on his patriotically coloured red white and blue pair of Adidas trainers before racing across New York’s Brooklyn Bridge.
Calvin Klein recently felt the heavy hand of the advertising watchdogs when its new advertisement starring a naked Eva Mendes rolling around a bed was banned from US television screens for exposing Eva’s nipple.
The ad may have been banned from TV screens, but it sure made up for the lack of air time in column inches all around the world – and YouTube views.
Eva has also joined a host of celebrities posing nude for animal rights group PETA in its “I’d rather go naked than wear fur” campaign. Christina Applegate and Alicia Silverstone have also appeared on the traffic stopping billboards for PETA.
Meanwhile, Australia’s sunshine state of Queensland recently launched a new tourism campaign that bikini-clad ladies and bathing suited boys in heavy coats flashing marketing messages to passers by on the busy streets of Melbourne and Sydney.
Managed by Brisbane-based agency, CumminsNitro, the trench coats were lined with a Queensland coastal backdrop, putting the flashing swimsuit clad models on the beach.
The flashers also handed out business cards, directing commuters to the Queensland Tourism website where they could win a winter holiday to the destination. 
Apart from cutting costs on costume designers and expensive accessories, perhaps “nude” adverts are the way forward. Just think of the advantages, these ads are usually show stoppers and while they may be banned from being shown in traditional media, YouTube has made viewing these ads possible.
Not only that, users are sharing them, forwarding the links via email during their office lunch breaks or positing the video on their friends’ Facebook funwalls.
These ads have mass exposure, and most of all, which ever way you look at it – they are entertaining, though provoking and mesmerising.
