Comments on: Forget sponsorship, get your own branded channel http://brandstrategy.wordpress.com/2008/09/24/forget-sponsorship-get-your-own-branded-channel/ Strategic thinking for marketers Sun, 20 Dec 2009 17:48:47 +0000 http://wordpress.com/ hourly 1 By: Richard van den Boogaard http://brandstrategy.wordpress.com/2008/09/24/forget-sponsorship-get-your-own-branded-channel/#comment-17585 Richard van den Boogaard Mon, 23 Feb 2009 02:30:15 +0000 http://brandstrategy.wordpress.com/?p=1069#comment-17585 As an independent consultant in Branded Channels, I advise brands and media companies in this field. Branded Channels require brand owners to think outside-the-site. Setting up your own WebTV channel could be a very wise decision, but it still requires driving traffic to the site. So, in a networked-world it's wiser to syndicate your content on highly-trafficed sites by setting up and managing branded channels within those contexts. An example of this is Rabo Sport (http://www.rabosport.nl), which I successfully syndicated on YouTube (http://www.youtube.nl/rabosporttv) and the leading dutch social network, Hyves (http://rabosport.hyves.nl). As an independent consultant in Branded Channels, I advise brands and media companies in this field.

Branded Channels require brand owners to think outside-the-site. Setting up your own WebTV channel could be a very wise decision, but it still requires driving traffic to the site. So, in a networked-world it’s wiser to syndicate your content on highly-trafficed sites by setting up and managing branded channels within those contexts.

An example of this is Rabo Sport (http://www.rabosport.nl), which I successfully syndicated on YouTube (http://www.youtube.nl/rabosporttv) and the leading dutch social network, Hyves (http://rabosport.hyves.nl).

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