You are in charge for the marketing of one of world’s largest charity’s – Oxfam.
Your task, should you choose to accept it, is to upload your own slogan onto a series of massive digital billboards around London.
Your slogan, yes your very own personal message, will help entice the British public to assist you in saving the world from poverty.
Should you be chosen as one of the most creative slogan writers for tackling poverty, your slogan will be shown across eight special billboards – which are situated in prime locations throughout central London.
If your idea makes the cut, Oxfam will notify you in advance so that you can your world changing masterpiece of publicity in person.
Nick Futcher, brand manager for Oxfam wants people to tell Oxfam how they think the world needs to change.
The adverts offer a blank canvas for the public to express that as creatively and publicly as possible.
The ads are part of Oxfam’s “Be Humankind” campaign, devised by advertising agency RKCR.
The campaign has already been highly praised for its innovative TV, online and billboard advertisements – and you could be apart it.
Anyone wanting to write an advertising slogan for Oxfam can upload their ideas onto the website.

October 3, 2008 at 10:54 am |
[...] You can change the world with Oxfam [...]