With a Little Help from Their Friends, The Beatles’ music and legacy will live on – in the form of a video game.
Apple Corp, Harmonix and MTV Games are having a Twist and Shout about their new partnership which will bring The Beatles music to life in Strawberry Fields Forever – via a video game.
However, it is yet unknown as to what video game the singers of Hello, Goodbye will appear. The deal certainly paves the way for the Free as a Bird band to appear in Harmonix’s Rock Band.
The games has previously featured the likes of The Who, Bon Jovi and Metalica, and now having the Beatles on board will cement Harmonix’s brand power over rival Activision’s Guitar Hero whose biggest band to date is Aerosmith.
The partnership marks the first time Across the Universe that Apple Corps, along with EMI Music, Harrisongs Ltd, and Sony/ATV Music Publishing All Together Now have agreed to present The Beatles music in an interactive video game format Eight Days a Week.
Furthermore, this is the first time that the Beatles music has been licensed for release in a digitally-distributed format. The songs that Don’t Ever Change have never before been officially licensed for release online, even through popular services such as iTunes.
Published by MTV Games and developed by Harmonix, the game will A Taste of Honey and an experiential progression and celebration of the music and artistry of The Beatles.
The game was creatively conceived after a Hard Day’s Night with input from Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison.
Sir Paul McCartney said: “The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out.”
Ringo Starr added: “It gives me great pleasure to be part of The Beatles / Apple and Harmonix / Rock Band partnership. The Beatles continue to evolve with the passing of time and how wonderful that The Beatles’ legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence.”
Yoko Ono Lennon said the game was “cool” and hopes it will keep inspiring and encouraging many generations to come.
Jeff Jones, chief executive of Apple Corps said, “Introducing the genius of The Beatles to a whole new generation of music lovers through original and inspired ways is extremely exciting to us at Apple Corps. We are truly pleased to be working with the innovative forces at MTV and Harmonix as they embody our mutual passions for music and creativity.”
August 6, 2009 at 7:43 pm |
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