Barack Obama emerges victorious as president of the USA, the most powerful job in the world, owing his election to a carefully balanced combination of factors not least the discipline of his campaign.
Surely a likely case study for Malcolm Gladwell, sparky sociologist and author, who will be speaking in London’s West End theatres this month promising to reveal why some people triumph in life and work and others just don’t.
Malcolm Gladwell Live, as the show is called, supports the publication of the writer’s new book, Outliers, which tackles the popular subject of success and starts with a very simple question: what is the difference between those who are extraordinarily successful and everyone else?
Gladwell will be seeking to show how the careers of Bill Gates and the performance of world-class football players are alike, how Korean pilots went from being the worst in the world to amongst the best in under 10 years, and why most successful ice-hockey players are born in January.
The performances take place on 24th November at 5.45pm and 8.30pm at the Lyceum Theatre in London, www.malcolmgladwell-live.comBrand Strategy readers can claim discounted tickets of £4 off the £26.50 top ticket price using the promotional code FRIEND
November 10, 2008 at 3:16 am |
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December 2, 2008 at 10:07 pm |
It’s a philosophy embedded in the Western mind-set, a theory essential to the American dream. Popular culture and history books have long stressed the importance of individual initiative and inherent skill in achieving success. Indeed,
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