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	<title>Comments on: Pepsi &#8211; losing agencies and alienating friends?</title>
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	<description>Strategic thinking for marketers</description>
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		<title>By: End of The Pepsi Generation - Now you must earn youth trust &#124; mobileYouth - youth marketing mobile culture research</title>
		<link>http://brandstrategy.wordpress.com/2008/11/18/pepsi-losing-agencies-and-alienating-friends/#comment-17251</link>
		<dc:creator>End of The Pepsi Generation - Now you must earn youth trust &#124; mobileYouth - youth marketing mobile culture research</dc:creator>
		<pubDate>Tue, 02 Dec 2008 17:10:37 +0000</pubDate>
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		<description>[...] years on, Pepsico headquarters New York announces to the media community that it&#8217;s dropping BBDO in favour of more boutique agencies (mainly [...]</description>
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