The say that any publicity is good publicity when you are a celebrity and this couldn’t be more true for brand Madonna. Despite a high profile divorce cause by a possible affair on her behalf, the mother of three has just been named the face of Louis Vuitton. Does the luxury brand know what it’s getting itself in for?
Madonna is perhaps the biggest brand in music. But she is also known for a few other things that we doubt would suit the prestigious Louis Vuitton brand.
Madonna is known for her devotion to the Kabbalah and also her sexual confidence.
In 1992, she founded an entertainment company, Maverick, which published a book of naked and erotic photographs called Sex.
She also then released the album Erotica and starred in the film Body of Evidence with erotic themes.
These works generated negative publicity and coincided with a fall in commercial sales in the 90s.
While she did manage to revive her career in 1998, with the album Ray of Light, some are wondering if a high profile divorce will mark the end of the Madonna brand as we know it.
LV is internationally renowned in the luxury fashion for its style and sophistication. Celebrities that have been included in campaigns include actress and diva Jennifer Lopez, supermodel Gisele Bündchen, fashion designer Marc Jacobs, actress Scarlet Johansson and tennis stars Andre Agassi and Steffi Graf.
Madonna on the other hand has been more known for her outlandish fashion sense as the face for brands such as clothing retail H&M, Gap and Max Factor.
The Queen of Pop will earn a massive £6.5 million from the deal, which will include photographs shot by Steven Misel – the artist behind her Sex book.
Question is now – is this the brand image LV will want to be associated with in the world of luxury brands? The leather goods brand has already had years of image problems after its goods were widely counterfeited. But its new ‘face’ and direction reinvent the brand beyond all recognition?
