Pepsi’s rebrand – from logos to laughter

This is fabulous…click here to read a great Gawker story about exactly how the new Pepsi logo may have come about, based on an alleged ‘leaked’ document. WE LOVE IT.

As the story tells us, the rebranding used images and ideas from the theory of relativity to the earth’s magnetic field to justify the new logo. Now, those of us who have seen a fair few rebranding strategy documents know that this is pretty standard but when you see it all laid out like this, it does look pretty funny!

You can find the full PDF of the leaked document here. It’s a must-read for anyone with an interest in marketing.

A new era….

Hello readers…

Sorry we’ve been away for a while! But Brand Strategy’s team is now in place over at Marketing Week magazine in the UK so there have been a few changes afoot. However, we are still posting stories, ideas and insight about branding here so do keep reading and we’ll do our best to keep you up to date!

The Brand Strategy team