No paws in pet pampering trend

Apparently, last month, I failed to notice this launch: Pet Airways.

It’s an airline just for pets. It’s worth checking out the website simply to see the loyalty scheme MyPaws. I think some of the more traditional airlines could learn a lot from the offers here – free samples, insurance, medical care. It sounds better than some human airlines.

The page called ‘Our story’ about the dog (Zoe, also described as a company “founder”) that inspired the business is also worth a read. If only to see an animal described as a “pawsenger”.