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	<title>Comments on: Why Kaka is worth $100m to Real Madrid</title>
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	<link>http://brandstrategy.wordpress.com/2009/06/09/why-kaka-is-worth-100m-to-real-madrid/</link>
	<description>Strategic thinking for marketers</description>
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		<title>By: Why Kaka worth 100 million to Madrid - a business insight &#124; football tees and designer soccer shirts - cescy</title>
		<link>http://brandstrategy.wordpress.com/2009/06/09/why-kaka-is-worth-100m-to-real-madrid/#comment-17952</link>
		<dc:creator>Why Kaka worth 100 million to Madrid - a business insight &#124; football tees and designer soccer shirts - cescy</dc:creator>
		<pubDate>Sun, 05 Jul 2009 13:23:02 +0000</pubDate>
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		<description>[...] Mortimer, from Marketing Week, wrote this article about why Kaka is worth so much money to Real Madrid. She explained the high sums of money that are [...]</description>
		<content:encoded><![CDATA[<p>[...] Mortimer, from Marketing Week, wrote this article about why Kaka is worth so much money to Real Madrid. She explained the high sums of money that are [...]</p>
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		<title>By: Karan</title>
		<link>http://brandstrategy.wordpress.com/2009/06/09/why-kaka-is-worth-100m-to-real-madrid/#comment-17926</link>
		<dc:creator>Karan</dc:creator>
		<pubDate>Sat, 20 Jun 2009 19:28:56 +0000</pubDate>
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		<description>Hi Ruth

Interesting Article !!!

While Manchester United scouting for talent to whom I don&#039;t think Money or Fan base issues haunt one can definitely expect Real Madrid to bid for highly acclaimed players to increase their popularity as an upfront.</description>
		<content:encoded><![CDATA[<p>Hi Ruth</p>
<p>Interesting Article !!!</p>
<p>While Manchester United scouting for talent to whom I don&#8217;t think Money or Fan base issues haunt one can definitely expect Real Madrid to bid for highly acclaimed players to increase their popularity as an upfront.</p>
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		<title>By: Matthew Gilks</title>
		<link>http://brandstrategy.wordpress.com/2009/06/09/why-kaka-is-worth-100m-to-real-madrid/#comment-17915</link>
		<dc:creator>Matthew Gilks</dc:creator>
		<pubDate>Fri, 12 Jun 2009 10:51:01 +0000</pubDate>
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		<description>Unbelievable figures. &#039;Brand Beckham&#039; must be the most lucrative Brand in the world?</description>
		<content:encoded><![CDATA[<p>Unbelievable figures. &#8216;Brand Beckham&#8217; must be the most lucrative Brand in the world?</p>
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