Chanel gets (politely) shirty about trademark use « Ruth Mortimer – Brand & Business Blog

Chanel gets (politely) shirty about trademark use

I’m back.

And what could be a better welcome back to work than this lovely story, via Gawker, about Chanel requesting that their trademarked name be used properly by journalists, fashion types and you know…everyone.

The company ran an ad in Woman’s Wear Daily illustrating the correct usages of its name…..see below. Sensible brand protection or being precious? Tell me what you think.

What-is-Chanel

This entry was posted on Monday, July 6th, 2009 at 9:26 am and is filed under Luxury branding, Reputation, Retail, intellectual property. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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