LifeGem creates diamonds from Michael Jackson’s hair « Ruth Mortimer – Brand & Business Blog

LifeGem creates diamonds from Michael Jackson’s hair

Best story ever? I think this could be.

LifeGem, which uses carbon from human remains and compresses them into man-made diamonds, is apparently using the charred locks of hair from Michael Jackson’s disasterous Pepsi ad shoot and turning them into sparkly jewels.

Want a diamond made from the King of Pop? Could any idea be more deliciously fitting to the whole circus around the popstar’s life and death?

The hair apparently comes from Randy Cohen, a producer who scooped up Jackson’s burnt locks on the shoot and stuffed them in his pocket at the time. He in turn passed on the hair to collector John Reznikoff, who previously got LifeGem to make diamonds from Beethoven’s hair. Reznikoff also apparently has hair from public figures including Albert Einstein and Marilyn Monroe. You can watch a video about him here.

The limited sample means that there will only be a set number of diamonds available, although how many has not yet been revealed. I think it’s fair to say that devoted fans will go mad for them.

I don’t know whether to be horrified by this slightly odd scheme or have a grudging respect for the level of cashing-in on Jackson’s untimely demise; fair to say that I find the whole LifeGem enterprise fascinating and I am greatly impressed (if a bit disturbed) by the speed with which the company has announced the Jackson jewels collaboration……

This entry was posted on Monday, July 27th, 2009 at 4:15 pm and is filed under Consumer culture, Innovation, Reputation, Research, Trials, intellectual property. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “LifeGem creates diamonds from Michael Jackson’s hair”

AMERICAN NEWS MAGAZINE » MJ FASHION AND ACCESSORIES Says:
July 28, 2009 at 4:22 pm | Reply
[...] LifeGem creates diamonds from Michael Jackson’s hair (brandstrategy.wordpress.com) [...]
CNN Headline Shirt of the Week: King of Pop’s hair will create diamonds | The US Spreadshirt Blog Says:
July 30, 2009 at 7:26 pm | Reply
[...] LifeGem creates diamonds from Michael Jackson’s hair (brandstrategy.wordpress.com) [...]
Gadget_Blog Says:
August 14, 2009 at 2:48 pm | Reply
Great post, really help me alot. Thanks.

Cheers,
gadgettechblog.com

Ruth Mortimer – Business & Brand Blog

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