Here are some more predictions of trends for 2010. These come from Tammy Smulders of marketing and trends agency SCB Partners. She suggests that some of the trends we will see in the UK appearing over the next few months are below – what do you think? I think these are a bit more interesting than some of the more generic ones you see bandied about.
Food & Dining:
- The principles of organic are abandoned. The nutritional and ethical benefits of genetically modified food are embraced by supermarkets, consumers and chefs. Agricultural science is the dinner party conversation of 2010.
- The dinner party revolution means “decadent home dining” takes the place of the exclusive restaurant as the lack of interesting new restaurant options creates disinterest in eating out.
Social Entertainment:
- Infotainment opportunities – social activities with an intellectual flavour – will be the latest cool events, with salons, forums and debates moving to bars, clubs and festivals. A new crop of celebrity intellectuals emerges.
- Large-scale dinner clubs proliferate as nightlife promoters come up with new quirky and creative ways to reinvent the giant banquet.
Music:
- Downloading of music loses favour to streaming through mobile operating systems, shaking up the industry again. Music goes mobile as Google Android Applications and Spotify Mobile take hold.
- New female pop/dance acts get increasingly outrageous to capture the fantasies of a more subdued public.
Shopping & Retail:
- Curation is the new take on the collaboration trend in retail, as models and style icons are hired by stores to choose a ‘playlist’ of items in store. Model Lara Stone starts the trend with NJAL, selecting 50 “must have” items from the store.
- Curated shops take hold in London, with a concept similar to Nick Knight’s SHOWstudio SHOP, at which spectacular props are on sale to the general public from the celebrity photographer’s celebrated shoots.
Art:
- Collective ownership of art becomes a new collecting phenomenon, with multiple buyers investing together and rotating the exhibition of pieces in their respective living rooms for periods of 6 months each.
- Immersive art grips the general public and museums focus on multi-media thematic shows. Hedge Fund bubble artists such as Damian Hirst return to painting and drawing. Artist edition books make a comeback.
October 6, 2009 at 10:43 am |
[...] was interesting to read Future trends 2010 for UK but the talking points in India are likely to be substantially different, from this list, in 2010. [...]