In my role as an occasional blogger for the MIDEM music business festival, which I have taken part in for the last few years, I have blogged a few stories about the most interesting developments in marketing and music. You can check out my thoughts on how the band Tokio Hotel have gone virtual or whether Sky Songs will be successful by clicking here.
Ruth Mortimer – Brand & Business Blog – Marketing Week
Strategic thinking for marketers
Ruth Mortimer – Business & Brand Blog- Have a great festive season and see you in the new year! December 22, 2009It’s that time of year and I am off for a week and a half’s holiday. So I won’t be back on the blog until 4 JANUARY 2009. But I shall leave you with some nice links to enjoy if you happen to be searching out some marketing insights over the festive season. Business Insider has done [...]
- The Fifteen Biggest PR Disasters of the Decade? December 18, 2009It’s the time of year when you get all those lists…”best idea of the decade”, “most profitable company of the decade”…..and so on. But nothing is more interesting than lists about what went wrong. So this list from website Business Insider of the 15 Biggest PR Disasters of The Decade makes interesting reading. A few […]
- When the message means more than the medium December 15, 2009Marketers are often taught that above all else, they must ensure that the integrity of the corporate logo is protected. It must be reproduced in the right size, format, colour and only be used by official partners. But what if you’re a charity working in such areas as rural Uganda? This fascinating article on Mercy Corps’ [...]
- When web design goes bad December 15, 2009I very much enjoyed this little story from The Oatmeal, which goes through the process when a client asks a new media creative to redesign their website. It’s called “How a web design goes straight to hell”. Check out the full story after the link – first cartoon below. It made me smile. [...]
- TalkTalk gets the naming rights to consumer homes December 14, 2009How far would you be prepared to go for money? No, this isn’t a new version of Indecent Proposal but the question being posed by telecoms business TalkTalk. The company wants to know: would you be prepared to give up the naming rights to your own house for money? While this type of deal is now [...]
- The most popular food & drink searches of 2009 (says Google) December 9, 2009Google has produced a report of the most searched-for terms of 2009. It calls these the “fastest rising” tables as it compares these particular terms to how much they were searched for in 2008 – those with the largest boost end up topping the table. While some of them are obvious and universal – “Michael Jackon” [...]
- Why digital marketing is effective for SMBs December 9, 2009I attended a BT Business lunch yesterday which was all about breaking down the myths and concerns that small businesses have about digital marketing. Among the participants were: Ivan Croxford, general manager of digital marketing services at BT Business; Matt Brittin, head of UK operations at Google; Alex Hoye, CEO of agency Latitude; Ashley Freidlein, CEO […]
- What happens when you cross an iPhone with a book? December 9, 2009When you cross the iPhone with a book, you get the “phone book”. This is a nice little idea that I picked up via BBH Labs. Essentially, it’s an interactive storybook for children utilising the iPhone along with paper technology. I think this is a mock-up but it’s a lovely little idea for integrating digital media [...]
- Gillette’s trio of bad boys December 7, 2009AdAge has a very interesting article about how Tiger Woods’ recent bad behaviour may not be a bad thing for his sponsor Gillette. Alongside footballer Thierry Henry (who recently committed handball, preventing Ireland from reaching the World Cup Finals) and tennis player Roger Federer (who moaned a lot while losing in the US Open finals), [...]
- BT vintage ad: the Inphone sets the tone for the iPhone December 7, 2009We all know those gorgeous Apple iPod ads with people dancing around to hits. But a friend sent me this fabulous BT vintage ad for the Inphone. I think they should bring back this advertising immediately. I enjoyed the lyrics to the special Inphone song so much that I have reproduced them for you below (apologies [...]
- Have a great festive season and see you in the new year! December 22, 2009
October 20, 2009 at 8:49 pm |
Definitely a lot changed in the last couple of years. The music market has shifted almost entirely to mp3 downloading services, free or paid. As far as I can see things will change dramatically in the near future.