There is an brilliant post on CrackUnit.com by Iain Tait about ads he doesn’t like (read it here). He picks up on the current Kingsmill bread campaign, which encourages people to make “confessions”.
As Tait points out: “I’m just bursting with a whole bunch of confessions about bread. What on earth are they expecting? If you’re dying to let your sandwich secrets out, head to kingsmillconfessions.com.”
He has a point. Personally, my favourite is someone who has “confessed” to Kingsmill on another site that their favourite bread is Hovis.
The confessions website is nicely designed but the comments don’t ring true. I’m not suggesting these comments are made up – as that would be dishonest – but they don’t have much confessing to them, more just good word-of-mouth about Kingsmill. Which, frankly, is a little dull. As ultimately, these are confessions about bread – how good can they be (see below)?
“My confession is that I never tried Kingsmill before, I wanted to see what I was missing out on so I tried some, now I only eat Kingsmill bread”
“I told my mum I was meeting up with my friends but then I went and bought Kingsmill and made a nice tuna/egg/cucumber sandwich HMMMMM saucy!”
“My nephew wanted to feed the ducks, so I told him they were all poorly. That way I could keep the Kingsmill all to myself ;n)”
Hmmm.
November 18, 2009 at 9:41 pm |
I came home from school and my mum had made a chesse sandwitchwith kingsmill bread and i just couldnt resist mmmm it was so good it was full of tasty goodness and youd want to hear the trouble i got into.
November 27, 2009 at 5:54 pm |
your girlfreind [wife] ate your sandwich while you were getting dressed.
November 29, 2009 at 5:20 pm |
I just got back from playing out side and my mum made this lovely sandwitch with kingsmill bread i couldnt resist but the see was comeing back so I quickly got a plate and luckly my dad was sleeping so the plaet with the leftoveres was on his belly
you dont want to here about the troble they got in to