Halloween advertising on the move

Saw this nice little bus shelter advert today. It uses a comical toy skeleton in 3D trapped between the two panes of plastic. I noticed it not only because as I approached it in the dark morning, its lit-up green exterior really stood out but because it was literally surrounded by children. All staring and pointing and telling their mothers that they wanted a skeleton just like that one.

It was notable because the skeleton was the real emphasis of the ad, with the retailer’s name being far lower profile on another bit of the shelter. But people were actually seeking out the name and asking people sitting waiting for a bus to move in order to check where they should go to satisfy the pester power. Which retailer got all the kids frothing at the mouth like this? Matalan.

Good work!