Kellogg’s and Calvin Harris « Ruth Mortimer – Brand & Business Blog

Kellogg’s and Calvin Harris

It’s great being a celebrity. Alright, you might have to fend off a few paparazzi and put up with regular tabloid kiss and tells but you also get treated like brand royalty.

Yesterday, musician and DJ Calvin Harris posted on his Twitter account about the lovely gift that he was just sent by Kellogg’s. After tweeting quite regularly about his breakfast preferences, the cornflake manufacturer sent him this box with some nice touches including the strapline ‘50% cornflakes, 50% branflakes – the perfect mix’. (Nice touch for a DJ.)

I am still waiting for Ruthflakes.

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This entry was posted on Thursday, October 29th, 2009 at 9:36 am and is filed under Consumer culture, Experiential, Innovation, Retail, Sponsorship, intellectual property. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Kellogg’s and Calvin Harris”

Donald Cunningham Says:
October 29, 2009 at 9:17 pm | Reply
A great job by Kellogg’s to use social media to make their brand more talkable. Thanks for the post Ruth!
yhona Says:
November 5, 2009 at 2:47 pm | Reply
ehm… oh my god???
Hartono Says:
November 8, 2009 at 10:33 am | Reply
Great job OMG…….

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