Thomson Reuters logo inspired by potty mouths? « Ruth Mortimer – Brand & Business Blog

Thomson Reuters logo inspired by potty mouths?

There is a brilliant post on the Gawker website about the Thomson Reuters logo. Some wag who claims to be from the internal creative team that designed the firm’s logo has admitted that while it was sold to the organisation on some “corporate-sounding symbolism”, it was really inspired by “a flushing, swirling toilet”.

You can see this “confession”, which was posted on the anonymous confessions site “PostSecret“, below:

Thanks to my former colleague (and all-round ace journalist) Morag Cuddeford Jones for tipping me off about this one.

This entry was posted on Wednesday, November 18th, 2009 at 1:20 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Thomson Reuters logo inspired by potty mouths?”

Vern Dingman Says:
November 21, 2009 at 3:37 pm | Reply
Roto-Reuters that’s the name and old TF goes down the drain.
Don A. Lang Says:
November 27, 2009 at 4:15 pm | Reply
My eighteen-month-old twins take their diapers off all the time — they even get into their soiled diapers and have it around the house. Everybody continues telling me to potty train them, the problem my baby isn’t really speaking. How can I instruct when my baby cannot tell me when it’s toilet time? any suggestioms orhelp?
Anonymous Says:
November 29, 2009 at 7:27 pm | Reply
Good job, here we learn about very well features. I thought I would leave my first comment
Becky Peirson Says:
December 4, 2009 at 2:29 am | Reply
At last the truth!

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